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March 16 - 17, 2007

WHAT MATTERS International Symposium in collaboration with Otis College of Art and Design, Los Angeles

WHAT MATTERS is an international symposium for professionals, academics, and students of graphic, product and architectural design, hosted by and at Otis College of Art and Design in Los Angeles, California, in collaboration with the :OUTPUT Foundation, based in Amsterdam, the Netherlands. Speakers include Florian Pfeffer and Rene Veenhuizen.

WHAT MATTERS is the first triennial symposium in which Otis will work in collaboration with the :output foundation. :output is the largest international competition for students of visual communication and to commemorate their 10th anniversary they have initiated this symposium and extended entries to include architecture and product design

WHAT MATTERS will consist of five lectures by internationally recognized professionals in the fields of graphic design, product design, and architecture, and three presentations by teams of faculty and students from academic institutions representing those fields.

WHAT MATTERS asks this question in the context of increasing specialization of skills and production processes within a flattened world of globalization. How can graphic, product and architectural design maintain their disciplinary concerns within this commercially driven context? How can transfers between these disciplines advance their specific concerns? How can WHAT MATTERS to these disciplines affect commerce and production? How can WHAT MATTERS to graphic, product and architectural design make a difference?

The WHAT MATTERS Symposium is a public event that requires registration and will take place on March 16th and 17th.

About Florian Pfeffer
Florian Pfeffer, Amsterdam, Netherlands/Bremen, Germany
Florian Pfeffer is a partner of the design studio ‚jung und pfeffer‘ with offices in Amsterdam and Bremen. He is professor for visual communication at the Hochschule für Gestaltung in Karlsruhe, Germany. Pfeffer is a regular speaker at design conferences in Germany, Italy, USA and Turkey and has taught at universities in the USA, Germany and Lebanon. He writes and publishes essays about the role of design in history and future society. Pfeffer is the creator and the director of the :OUTPUT foundation, as well as the editor, designer and author of the yearbook :OUTPUT.

About Rene Veenhuizen
René Veenhuizen is partners with Tejo Remy and is on faculty at the School of Art in Utrecht. Their work has been exhibited all over Europe, in Japan, Los Angeles, and New York. They have received a number of commissions from individuals, institutions, and organizations inside the Netherlands and abroad. René has lectured in Europe and in the United States, most notably, the Los Angeles County Museum of Art, LACME. Presentation with: Utrecht School of Art student
About :output foundation // www.inputoutput.de
:output is a non-profit organization in Amsterdam. The goal of the foundation is to support young talents and provide a platform for the exchange of ideas on design education and the design profession. We ...

... organize the competition :output calls for input
... publish the yearbook :output with the best works of students around the world
... organize the biannual design conference „What matters“
... connect industry and design education through innovation projects (:output lab)
... build an international network of design education.

About the host
WHAT MATTERS Host // www.otis.edu
OTIS College of Art and Design, founded in 1918, prepares diverse students of art and design to enrich our world through their creativity, their skill and their vision. Otis attracts students from 39 states and 26 countries and the student population is comprised of 33% Asian-Americans, 12% Latinos, 2% African-Americans, 1% Native-Americans, 39% Caucasians, and 13% international students. Otis is the most diverse private art college in the U.S. and students pursue degrees in architecture/landscape/interiors, fine arts, communication arts, toy design, fashion design, interactive product design, writing, and digital media. www.otis.edu

About Kali Nikitas, Otis Chair, Communication Arts
Kali Nikitas is Chair of the Communication Arts department at Otis College of Art and Design. She previously served as an Associate Professor and Chair of the Department of Visual Arts at Northeastern University in Boston, chaired the Design Department at the Minneapolis College of Art and Design and was on the faculty of The School of the Art Institute of Chicago. She received her MFA from CalArts in Graphic Design. Her work has been published in Emigre, Eye, I.D., Step, and the AIGA Journal. She has received awards from the ACD, AIGA and the Type Directors Club. Nikitas has lectured nationally and internationally and participated in a number of symposia, conferences, and workshops. Nikitas and her husband, Rich Shelton, are the partners of Graphic Design for Love (+$) a boutique studio serving cultural studios and institutions

Contact:
Kali Nikitas
knikitas@otis.edu
www.otis.edu